Political Correctness run amok

From today's Washington Post, further proof that political correctness has (a) run amok and (b) gotten truly ridiculous:
"CHEAP SHOTS: To avoid insulting native American heritage, the Seattle Times decided to limit severely the use of the term Redskins in the paper -- even if a team with that name will dominate news coverage this week. The Times will not use the moniker in headlines or captions. Reporters can use it only once, as a first reference, in all stories. The Redskins will be referred to almost exclusively as Washington -- which could get a little confusing for local readers who also live in that state."
My favorite part is the "one use only" rule. Will there be a penalty for a second use? If so, what? Attend sensitivity training over the weekend instead of watching Washington's team play the Seahawks?